The purpose of the ClearSky telematics product rebrand was to change perceptions about complexity by using linear-based graphics, white space and succinct copy, presenting ClearSky Next as simple, intuitive and actionable.

The goal was to relaunch the new and improved ClearSky brand by creating awareness across paid, earned, and owned media channels. We would provide valuable content to educate the buyer/lead about ClearSky. We also would create tools and content that is simplified, supporting our core idea of  ClearSky being "the simplest way to manage your JLG equipment."

I was involved in the brand concept, development, and design of the ClearSky logo and brand. I am currently designing a brochure and interface design for the ClearSky telematics dashboard.