One of the projects I worked on as an internal designer in Amadeus IT Group is the creation of the corporate Instagram account.
Instagram is very important for brand promotion and a new channel for Amadeus to tell its stories, create engagement and enhance visual marketing.
Instagram is very important for brand promotion and a new channel for Amadeus to tell its stories, create engagement and enhance visual marketing.
We worked on different themes, mainly aimed to raise brand awareness and spread the company culture. Instagram is also a great visual support for campaigns which are developed on other social media too.
After long research and preparation, I've started creating content for the newborn Instagram page, either tailored or adapted from the material we already had collected (picture editing, video teaser created using more complex assets, etc).
I also prepare ad-hoc animations for launches, special events and to explain IT related news or workflows which are difficult to visualize.
