THE CHALLENGE:
How to stress the SERIOUSNESS
which the choice of car presents to a moderate-income,
YOUNG AUDIENCE,
that instinctively rejects banalities and lecturing, staying true to
VOLKSWAGEN CHARACTER?
THE MESSAGE:
ANYTHING IN YOUR LIFE CAN BE UNSERIOUS… BUT THE CAR
IDEA:
There are lots of things in life you can experiment with, but not with your car.
When you choose Volkswagen Polo, you get the right one from the first try.
When you choose Volkswagen Polo, you get the right one from the first try.
