2009 Bachelor of Graphic Design
Year 2 Creative Strategy project
Sta travel campaign
STA Travel is the largest student and young person travel company in the world.
This campaign is specialist for 18-35 year olds.
"Is all about self experience." represents STA travel is not just a trip, not evens a vocation, and is a process of self discovery and the journey is life itself.
We also create a campaign inside the bus which is call "Make your next stage to ......" We are trying to make people feel travel around the world is easier than they thought. It is because STA Travel will give all the information that you want.
People can get work experience and study oversea by joining STA Essential OE such as teach English or also be a volunteer to work in other country, learn another language as well. Therefore, we create a learning card / vocabulary card as a direct mail and send to apartments (because our main target audiences are nearly students, they might living in a rental apartment"
This campaign is specialist for 18-35 year olds.
"Is all about self experience." represents STA travel is not just a trip, not evens a vocation, and is a process of self discovery and the journey is life itself.
We also create a campaign inside the bus which is call "Make your next stage to ......" We are trying to make people feel travel around the world is easier than they thought. It is because STA Travel will give all the information that you want.
People can get work experience and study oversea by joining STA Essential OE such as teach English or also be a volunteer to work in other country, learn another language as well. Therefore, we create a learning card / vocabulary card as a direct mail and send to apartments (because our main target audiences are nearly students, they might living in a rental apartment"
Final
