Paramita Sound
Launched in 2014 as the brainchild of a spirited entrepreneur, record enthusiast and music magnate, Paramita Sound has added a smooth and undulating frequency to the fabric of Detroit's music scene, evolving quickly from a new record store into its own local mecca in the city’s historic West Village neighborhood.  

They explained to us upfront, the concept of ‘Paramita,’ is a paramount of sorts, something great to be achieved. And with that, soulful and spiritual inspirations came together to produce the open waveform of the Paramita mark, rising and falling around the central peak. Since opening their doors, Paramita Sound continues to further their imprint on the Detroit community with regular programming as part of a continuous culture that’s been wholeheartedly embraced by those closest to the center. As a testament to their devotion to the brand and its mission, each of the founders proudly wear the mark of Paramita on their bodies, tattooed in peace and permanence.




Paramita Sound
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Project Made For

Paramita Sound

Branding and environmental design for Detroit-based, independent record shop

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