Wondering why these shoes are adorned with tiny ice-cream sticks?

This pair of Converse has been specially conceptualized and painted for - Fancy

Fancy is part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.

It started off with a discussion on the shoe design and the brief provided was precisely,
a Fancy themed shoe, with little popsicle logos all over it.

The design was thus constructed using the popsicle logo in light blue color.

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