Outlish Magazine identity

•

Logo design for a distinctly Caribbean digital magazine

Outlish – The Definition
Outlish means expressing yourself outside of the typical boundaries or rules set for you to operate within; doing things your way, carving your own path, expressing yourself as only you can.

Outlish Magazine is a digital magazine for young, contemporary Trinbagonian trailblazers, and was founded to capture the true essence and energy of today’s progressive, young adult. Outlish features bold, up and coming personalities, providing a glimpse of the world through the eyes of people with a thirst for knowledge, and a passion for new ideas. It is a virtual space for sharing viewpoints, talents and discoveries.

Everything Slight Pepper was charged with developing a bold identity to represent these ideals expressing oneself outside of the typical boundaries.

The logo was crafted to represent this fresh and provocative view. The primary logo contains a vertical alignment of the typeface, the first step taken to break away from traditional molds. The development of the "o" as an icon and repetition in the tagline "outspoken, outgoing,outstanding" solidify the "out" concept. The analogous colour scheme consists of warm tones reinforcing the magazine's Caribbean roots. www.outlish.com