CARRÉ


  • Description
    CARRÉ is produced by S material FZE to provide UAE’s designers with revolutionary flooring material that they can rely on to speak for their ideas and instill life into the spaces they design.
    S material is a small sized company located in RAK free zone established in 2013 by the interior designer and artist Salem Samara who has started designing and producing encaustic cement tile in his workshop in Damascus-Syria since 2005.



  • He inspired this idea from his childhood memories of his grandmother’s house, every room was frosted with a different unique pattern that gives an exclusive impression. These memories made a huge impact on his career life, he started to learn how powerful the effect of colors and designs can be on the feelings of people living or frequently visiting a certain place. 



  • Mission Statement 
    Create a Brand identity and a unique, modern graphic system that reflects the Encaustic Tile elements of CARRÉ in terms of square shape, ornamental style , reflection, costume made designs..
    by using the most artistic and modern graphic styles in concepts, colors, shapes, sizes , typeface... to make a unique presence for the corporate in each and every detail.


  • The LOGO

  • Standard Logo This version is used as the primary CARRÉ logo and for central administration business communications. used in most of the printed and digital portals of the brand.


  • Short Logo This version is used in a few instances, such as in the back tile stamp , small digital applications and mobile size web design.
  • LOGO CONCEPT and System 
    The logo consists of three patterns, each one of them  is made of 4 little squares. these 4 squares are moved on a horizontal axes and some of them are replaced with CARRÉ word letters.

  • LOGO GUIDES
    Logo Squares It’s made of (6 * 2.5) squares size pattern with side size (x) and (x/14) space between every square and other.


  • LOGO ELEMENTS
    It’s a friendly color scheme inspired by the mosaic tile colors and make a welcomed and artistic presence for the brand.

  • Clear space
    It’s a x\2 clear space around the logo.
  • TYPEFACE
    English typeface is Avenir Next LT Pro
    Arabic typeface is Cairo 
  • Patterns 
  • STATIONARY
    The Concept is to make a safe area around the printed design by putting  the main pattern on the four corners.


  • THANK YOU