As part of a recent rebrand, Art Fund wanted to roll out a new campaign to promote their new look and feel. They tasked 101 London with the job of conceptualising and planning the campaign which would roll out across London's tube network in early 2017. It was decided that the campaign would consist of series of posters, each one showcasing a piece of that could be seen at any one of the 240 galleries included in a National Art Pass subscription.
Bryce were then tasked with designing the posters, which included digitally recreating their new card design. Wanting to keep the art at the forefront of the campaign, we allowed each artwork plenty of space to breathe and ensured that they remained uncropped. This meant the viewer was able to see the artwork in it's entirety, as it would be seen at the gallery.
Overlapping the artwork with the card and mirroring and offsetting the line from the new logo allowed for a harmonious connection of all elements in the design. We then selected colours from Art Fund's new palette for the card and headline, taking care that the colours were reflected in the artwork.
