The Brief
Create your own typeface inspired by a theme you like.
The Ideation
Snowflake Type was created to reflect winter 2016, with an additional Christmas campaign to apply the typeface to a retail store of my choice. The icy snowflake type then evolved into illustrations and graphical elements inspired by Hans Christian Anderson's "The Snow Queen."
The Campaign
Creation of an exclusive Christmas preview event at Liberty of London in Regent Street in the form of store front creative, tote bag, event invites and bespoke gift box and wrappers.
NB. This entire design and campaign is conceptual, I have never worked with Liberty, if they do see these ideas I hope they like them.
