In order to support the goal of both educating shoppers about the new Huggies® Little Movers Camo Diapers and creating a simple online experience that let users donate diapers to military families in need, our team created a website and mobile experience where people could send messages of support to the U.S. military and their families.

Every message sent donated a diaper to a family in need. The goal is to donate over 500,000 diapers through the charity Operation Homefront.