Redacción Publicitaria para Supermercados TaTa / Advertising Copywriting for Supermarkets TaTa
Campaña realizada en la agencia Verne
Cliente: Ta-Ta y Multi Ahorro
Campaign carried out at the Verne agency
Client: Ta-Ta and Multi Ahorro
Los supermercados Ta-Ta y Multiahorro buscaban una forma original de transmitir un sorteo en el que el ganador se iba a llevar una gran suma de dinero. En la agencia Verne se nos ocurrió comparar los precios baratos del supermercado con el lujo de la actriz Charlotte Caniggia, conocida por su exigencia en cuanto a lo material. Las piezas fueron exitosas tanto en radio como en TV.
The Ta-Ta and Multiahorro supermarkets were looking for an original way to promote a raffle where the winner would receive a large sum of money. At the Verne agency, we came up with the idea of comparing the low prices of the supermarket with the luxury associated with the actress Charlotte Caniggia, known for her materialistic demands. The pieces were successful both on radio and TV.
