Cabela's Wishlist
During this campaign, I partnered with Mike Rudolf to set the creative and content strategy. We then worked with the Merchandising, Photography, Pre-Media, Video and Copy Teams to deliver an online experience with rich content for Cabela’s customers. Through this project, customers can engage with Cabela’s through shares, likes and posting to their social media. Visitors are able to shop Cabela’s best selling products for the year, via the header image.
Landing page during the event
Landing page after the event
