Being a big time "car guy" and more specifically coming from a Chevy-loyal family this ad project ended up being one of my most favorite to this day.
Each ad explores the concept of "Getting You There". I went this direction because I wanted express my personal experience with this product and how Chevrolet creates reliable vehicles that are something to be proud of and will always be there for you and your family.
Each ad explores the concept of "Getting You There". I went this direction because I wanted express my personal experience with this product and how Chevrolet creates reliable vehicles that are something to be proud of and will always be there for you and your family.
My thoughts on the above ad were that I don't want new buyers to just see themselves in a new Tahoe but see where it could take them. This ad is my most favorite of the 4 because of how the photo I took expresses perfectly what I was thinking. The almost painting-like quality of the reflection on the SUV just really sends the beauty of this ad home.
Another ad that draws from personal experience is this one. Over the years my family has been building a cabin in the woods of Tioga county Pennsylvania. Starting the LONG project with the Chevy Silverado and completing it with the new addition to our family the Tahoe. To this day that same pickup still halls trailers full of material and furniture to and from our cabin and has been a reliable and vital tool in the building process. I want viewers of this add to feel the same pride we do because we certainly could not have accomplished this goal without our Chevys.
As always the following are the original photos I took and used for these ads.
The above cabin/vehicle shot was actually one of 3 frames I used to create an HDR image in photoshop. This technique is what gives the final ad its vivid and high detailed look.
Yes, I even made the the Chevrolet Bowtie from a photograph I took.
