Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. 

We pitched, won and developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. 

Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M

This campaign won 2017 APAC Gold Effie Awards for Global Rebranding.

Print

In-Store

Social

2017-2018 APAC Recap

Ogilvy & Mather Singapore
Executive Creative Director: Mark Bown 

Creative Director: Hwee Chong Chang 

Copywriter: Daniela Varela

Art Directors: Ria Ocampo, Larissa Vaz 

Account Executive: Andrew Boggs

Social Lead: Lukas Snioka

Production House: H&O