Apple
iPod + iTunes: TV & OOH
As a member of the Apple Music team at TBWA\Media Arts Lab, I worked directly with Apple Global Marketing on all iPod + iTunes campaigns. I successfully launched 3 Silhouettes "Dancing People" campaigns as well as launched the iPod Nano with video and the iPod Touch.
The 2009 award-winning documentary, Art & Copy, went behind the scenes with Lee Clow and our team at TBWA\Media Arts Lab to show the process that goes into making a Silhouette campaign. See how the concepts come to live at 1:16 here, you might even catch a glimpse of me as a young Account Executive.
