This student project focused on software packaging for an upcoming release of Norton. Competitors' packaging shared a similar, bright color scheme like Norton's old packaging. I used black as the box's primary exterior color in order to increase brand distinction and shelf visibility in retail stores.
A full spread ad promoting Norton as a long-time leader in PC protection. An analogical connection between the function of a common household item and the software's function made Norton's brand very approachable for potential customers.
