Brief
The task was to create a logo and brand identity for Byoogle, a digital media house that is out to make a splash in the industry.
Inspiration
The identity is inspired by the form of the instrument Bugle. A bugle is used to make an announcement and to attract attention. Similarly the logo was designed to announce the presence of a new brand in the industry and to attract people’s attentions.
Tone
VOICE
SPLASH
APPROACHABLE
ENGAGING
FUN
QUIRKY
ATTENTION
Challenges
One of the challenges while creating the brand identity was to incorporate the name of the brand with the form of the bugle.
Icon
Typeface
Iterations (Typeface)
Iterations (Logo)
Logo
Colour Palette
Logo (colour)
Logo Icon and Logo Type
Visiting Cards
Letterhead
Envelope
Full Stationery Set
This project was done under the guidance of- Dorin Burh (Senior Art Director), Ashish Mridha (Senior Art Director) and Madhura Chakravorty (Senior Copywriter)- during an Internship at Monkey Wrench Communications Pvt. Ltd., Kolkata.
