STANDARD CHARTERED BANK - Creative Use Of Technology
Case Study 1: Catch Moses If You Can
Standard Chartered Bank Introduces Innovative Mobile Gaming Experience to Drive Credit Card Usage at Harbour City Shopping Mall
In 2012, Standard Chartered has partnered with Harbour City for a promotion to offer special benefits to the bank’s credit card holders at the super mall. The interactive campaign features a live, multi-player game that is accessed via remote wireless connection using smartphones and tablets. It is an interactive ‘pac-man’ style game, which will be displayed on a large two-metre screen that will turn the users personal smartphone into a game controller.
Audiences are encouraged to log onto the Harbour City and Standard Chartered Bank Facebook fan pages before the event to enter a lucky draw to play against Moses Chan, the TVB mega-celebrity. The game is also open to the public – up to eight players can play by ‘shopping’ and collecting as many ‘shopping icons’ as possible, while simultaneously attempting to ‘Catch Moses If You Can’ for extra bonus points. High scorers have a chance to win special prizes and can share their scores via Facebook or Weibo.
Case Study 2: Get a real holiday surprise with a visit from Moses
In the Christmas time of 2012, Standard Chartered Bank's shopping and dining credit card offers were back again. At that time, it was the first local bank to use "Zappar", the augmented reality app, to transform 2D print ads to 3D. The campaign created an unexpected Christmas treat to the target consumers by giving them a real holiday surprise with a visit from Moses in an extraordinary way of interaction.
