Listen & Lose is an hypnosis based weight-loss program.
Client wanted the brand to depict freshness and healthy life style instead of cliches (loose pants, tapes, bathroom scales etc.) I went for a minimal design with subtle hints of healthy and active life-style using appropriate colors and typographic shapes.
I had so much fun doing this since there were quite a few webfonts available to play with. I tried to avoid images as much as possible. Even the logotype is pure text styled using CSS3, webfonts and responsively laid out using FitText.js.
This was my first responsive design. I really enjoyed coding it.
Client wanted the brand to depict freshness and healthy life style instead of cliches (loose pants, tapes, bathroom scales etc.) I went for a minimal design with subtle hints of healthy and active life-style using appropriate colors and typographic shapes.
I had so much fun doing this since there were quite a few webfonts available to play with. I tried to avoid images as much as possible. Even the logotype is pure text styled using CSS3, webfonts and responsively laid out using FitText.js.
This was my first responsive design. I really enjoyed coding it.
