SELF PROJECT IKEA STICKER
CLIENT IKEA FURNITURE COMPANY
DESIGNER VAN PHAM
IKEA is connected to the nature of home and our desire to improve and organise our living spaces. Our main focus is on the IKEA organiser. We have used the windows of houses, flats, motor homes and caravans to promote the IKEA catalogue using the shapes of the windows to organise IKEA products. These images fit smartly within the space to show these intelligence of IKEA furniture.
We made a sticker of ikea oraganiser using a material called “one way vision”. Ikea stas will ask people to allow them to stick their images on the windows to entice people to get a catalague. The main purpose of using this particular material is that does not block the view from the inside. In the evening, the lighting of the house helps people to see the image clearly without using street lights.
