This project aims to overcome the problem of millennial low turnout during the local elections in Herning Commune (Denmark). We often tend to limit the definition of being a citizen to the action of voting. In my perspective, being a citizen is also about being part of a community and living together. Voting then is just one of the action we take as a member of this community like playing music together, sharing food, thinking about society, helping each others… By presenting all these events on the same level, voting becomes a social event, that you take part in with your relatives and as part of the community. This campaign take place in Herning between September and November and through different events reframe voting around the notion of social interactions and sharing culture. Both digital and analog, the communication supports are choose, used and placed to reach a greater audience. By invading the everyday, elections become part of the cultural life and therefore the campaign nudge young people into using their vote without pressuring them.