AMC wanted to promote their show Preacher on social media and get people to binge on season 1 in anticipation for season 2. They came to us to create a better tone for the show than what was previously done. The promotion of the show was leaving out a lot of the grittiness and coolness factor, so I wanted to exploit this and really bring those aspects front and center while looking for ways to explain the show in a simple way and peak the viewers interests.