Cinemax
Possession Begins
Cinemax asked us to develop a campaign to create awareness and excitement for Outcast, a possession-themed horror show from Robert Kirkman, creator of The Walking Dead. Using eye-tracking technology, we created an interactive trailer designed to be terrifying whether your eyes are open or closed.
I designed the minimalist website interface and contributed art direction to animators for the montage sequences.
Agency: Campfire
Creative Director: Nick Braccia