Cinemax
The Knick
For the premiere of Steven Soderbergh’s The Knick, we helped Cinemax build buzz and conversation among entertainment influencers by sending personalized surgeon’s boxes to to bloggers and the press. I designed a personalized letter from the show’s own Knickerbocker Hospital and labels for bizarre remedies indicative of the show's time period.
Agency: Campfire
Creative Director: Steve Coulson