Wrangler was looking to bring their brand into the modern era and attract a new line of brand enthusiasts through a re-work of their graphic apparel. Keeping with their roots in the cowboy / rodeo lifestyle, styles were designed using a rustic feel while also having a more urban mix. Tough and rugged is the best way to describe the men's line, while the women's line focused more on the relaxing vibe of being outdoors.
