Life’s Biggest Winners
Challenge:
To portray Lodha to the NRI market as the best real estate brand back home.
Idea:
Everybody wants to win. At everything. And when you own homes with private jets, cricket grounds and expansive parks, you've won.
To portray Lodha to the NRI market as the best real estate brand back home.
Idea:
Everybody wants to win. At everything. And when you own homes with private jets, cricket grounds and expansive parks, you've won.
How do we communicate this? We simply show them as winners.
Solution:
Making the TG the beneficiaries of Lodha's efforts. We are all products of our environment. By turning the residents in the ads into golden awards,
Solution:
Making the TG the beneficiaries of Lodha's efforts. We are all products of our environment. By turning the residents in the ads into golden awards,
we show that Lodha's homes and amenities make people the recipients of the most rewarding life in India.
Thank You
