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To promote an RCSI MyHealth Public Lecture on breast cancer research I created the concept of a detailed illustration, an empowering visual of women, and the odd man, standing strong together in the footprint of the pink breast cancer ribbon.
Working with illustrator Bob Venables and Art Director Cormac O'Connor, I designed a press advertisement in the RCSI campaign style, introducing variations of the colour pink to emphasise the breast cancer research message.
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Initial scamp and first draft of the illustration.
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Final press advertisement.
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Alternate scamp concepts from the early stages.
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Created while working at Publicis
Art Director: Jonathon Ryan
Illustrator: Bob Venables
Art Director: Cormac O'Connor
Copywriter: Briain Wright
Creative Director: Eddie Gardner
