For the launch of Bojack Horseman, the campaign idea was simply to let Bojack be himself on every platform imaginable. Turns out when you let a washed-up, narcissistic a-hole have full run of the internet, he can not only become president of the United States, he can turn a Netflix show into a phenomenon.
The campaign launched with some cutting-edge web design at bojackhorseman.com.
Followed by a romp around Twitter, Instagram, Facebook, Yelp and even hotmail. Bojack's posts include misadventures with his celebrity friends, flashbacks from the good old days, photos with fans and just shots of him watching TV.
Instagram @bojackhorseman
Twitter @bojackhorseman
It's honestly kind of baffling that Netflix let half of this stuff go live, so firm handshake to those folks for taking a chance on Bojack. Also, the campaign won a Shorty - cool.
