CHALLENGE:
A white nationalist rally fueled a fire of racism and bigotry in America in August of 2017. While some brands were threatened because of these events, others held a platform with the ability to speak up and send a message of love & anti-racism, instead of hate.
SOLUTION:
Trojan is unique brand in that in holds one specific purpose—it prevents reproduction. We utilized this platform to encourage viewers to stop breeding hate in these times.
National Student Addy Award
