CHALLENGE:
In 2017, American Neonazis declared New Balance the “Official Shoes of White People”, causing a mass amount of social media posts featuring angry customers throwing away or even burning their New Balances. While the government and leadership wouldn't provide a unifying platform, New Balance had the opportunity to speak up and create a message of inclusiveness.
SOLUTION:
To combat this "declaration", we created a spot that shows viewers where New Balance stands, from someone who wants to walk together.
National Student Addy Award, D Show Award
