UNBOX ELEGANCE
We were tasked with designing a premium packaging unboxing experience for a rare group of American Express’s invite-only cardmembers. Through the discovery process, we developed the premise that craftsmanship, details, and thoughtfully considered presentations create a memorable interaction between the cardmember and the American Express brand. The unique solution was to design a packaging experience that symbolizes success and recognition for its recipient members. Elegance, unboxed.
