Branding and brand guidelines are important to the integrity of a company. Without them, it is too easy for something to be produced which will be detrimental to the company. This can be using the wrong logo, colour or font, but it could also be the style of how a tweet is written or an inappropriate story 'liked' on Facebook. To make sure this doesn't happen, guidelines are set in place which should be followed by anyone producing an item which will be seen externally. Below is the beginning of the Brand Book I created for an engineering consultancy.