Project : JOM IKRAR CAMPAIGN

Client   : Jom Ikrar Derma Organ/National Heart Institute

To fulfil the Copywriting coursework, we were needed to produce 3 series of print ads and a guerilla ads and own copywriting to execute to any campaign or product. Thus I choose Jom Ikrar Derma Organ Campaign that runs by IJN. In order to deliver this print ads and guerilla ads effectively, we need to produce new copywriting and new idea of print ads. 

Profiling the Target Audience 

1. Age: 21-30 years old 

2. Gender: Male 

3. Race: Malay 

Thus, my guerilla ads will be executed in men toilet, and the print ads will be covered up by talents from the range of my target audiences type.

p/s: All this print ads was done by using photomanipulation technique as I have restraint in order to get hospital bed, hospital clothes and wheelchair

3 SERIES OF PRINT ADS

GUERILLA ADS FOR CAMPAIGN

p/s: Each mirror stickers will have die cut of organs that can be donated shape.