The Renew Day Spa branding identity system was inspired by New Zealand’s indigenous Maori culture. The Maori people highly value tradition, community, generosity, hospitality, life, ancestry, and the spirits that move through all living things. Their art is sacred, and they believe that the gods create and communicate through the creation of crafts. Through this inspiration, a branding identity system was created, along with mockups for signs, collateral, and products.