DR PEPPER / SNAPPLE GROUP COLLEGE FOOTBALL

The 2015 College Football Playoff National Championship was a bowl game that determined the consensus national champion of NCAA Division 1 FBS college football for the 2014 season, which took place at AT&T Stadium in Arlington, Texas on January 12, 2015. It was the culminating game of the 2014-15 bowl season as the inaugural College Football Playoff National Championship, replacing the BCS National Championship Game. The national title was contested through a four-team bracket system, the College Football Playoff, which replaced the previous Bowl Championship Series.

The game was played between the winners of two designated semi-final bowl games played on January 1, 2015: the No. 4 Ohio State Buckeyes, who upset No. 1 Alabama 42–35 in the 2015 Sugar Bowl, and the No. 2 Oregon Ducks, who defeated previously unbeaten No. 3 Florida State 59–20 in the 2015 Rose Bowl. This was the first championship game since 2006 that did not feature at least one SEC team, and the teams' first meeting since the 2010 Rose Bowl, which the Buckeyes won 26–17.

The Ohio State Buckeyes won the game, 42–20, marking the first national championship awarded under the CFP system. Following the game, the AP Poll and Coaches' Poll also named Ohio State as their top team of the season, marking Ohio State's first national championship since 2002 and their 8th overall.

Dr Pepper was the sponsor of the 2015 College Football National Championship Trophy and a major sponsor of the College Football Playoff "Championship Drive" in partnership with ESPN.

The strategy was to leverage the new CFP format to create incremental entertaining occasions, and drive traffic to Walmart stores nationwide.