Coca-Cola / Global Christmas Campaign.
Spot - Radio - Print - Product Design.
Every Christmas there are people who put in extra effort so that others can enjoy these holidays. These people are the Christmas workers, and they deserve to be recognized, including Santa. He has the impossible task of making the whole world happy in just one night. That's why we created a special edition of the Coca-Cola bottle, specifically designed for Santa. The campaign encouraged people to give Santa some help on Christmas Eve by leaving this special Coca-Cola for him.
"This is a tribute to those who wrap gifts even when they have impossible shapes; to the ones who decorate, and defy their vertigo by climbing infinite ladders. And to the unexperienced cook, who comes face to face with more than ten starving guests. Christmas Workers, you deserve this Coca-Cola."
"To everyone who makes every Christmas more special, this Coca-Cola is for you".
