APBS (Asian Pacific Breweries Singapore) held an event during the launch of the Bond movie Skyfall. Heineken is featured in the movie, which relates back to APBS. Hence the theme of the event was James Bond.

This spoof of the well familiar James Bond look was used as master visual. It was adapted to be a stage- and photo-backdrop, invites, posters, etc. Also many 3D props were produced besides many print and digital media. For example is the the photo-board standies shown below.