GMC's #enlistme social campaign works to raise funds for "Building for America's Bravest," a charity that builds specially-adapted smart homes for catastrophically injured veterans and their families. 

To raise awareness for the cause, and show what's possible when these critically injured vets are able to stop surviving and start living again, we did the only logical thing:

We tossed two of these smart home recipients out of a plane and took the internet along for the ride in full 360 virtual reality.

Powered by celebrity host Josh Duhamel, short teaser video posts drove traffic to the Facebook 360 of the skydive on GMC's page. Traditional long form video enhanced the story. For added bang, the experience toured the country as part of GMC's event display.

As the hit count climbed and the likes, shares and comments rolled in, the conversation heated up - garnering coverage far beyond the usual automotive media.

AdWeek / People Magazine / NBC San Diego / TruckTrend / Fox Los Angeles

In addition to helping build smart homes for severely injured veterans, the campaign was awarded the coveted Black D for Best of Show Digital Media at the 2016 Detroit D-Show.

Credits
Leo Burnett Detroit
GMC Social

Awards
2016 D Show: Best of Show Digital Media

 
Team Members
Chief Creative Officer: Steve Chavez
Associate Creative Directors: Matt Perry, Stephen Kerry
Executive Producer: Brian Dooley
Senior Producer: Adam Simmons, Clark Attebury
GMC Account Manager: Amy Drill
GMC Content Manager: Francheska Gjeloshaj
Production Company: ReelFX Dallas
Director: Elliot Dillman

Director of Photography: Samuel Brownfield

Aerial Director of Photography: Craig O'Brien
Editors: Greg Sunmark, Quan Tran

VFX Artists: Laychin Lee, Dan Margules
Color: Laychin Lee, Reel FX

Veteran Jumpers: Team Fastrax, Todd Love, Stephen Valyou