GMC #enlistme 360 Skydive


    GMC's #enlistme social campaign works to raise funds for "Building for America's Bravest," a charity that builds specially-adapted smart homes for catastrophically injured veterans and their families. 

    To raise awareness for the cause, and show what's possible when these critically injured vets are able to stop surviving and start living again, we did the only logical thing:

    We tossed two of these smart home recipients out of a plane and took the internet along for the ride in full 360 virtual reality.
  • Virtual bucket list delivered.
    Powered by celebrity host Josh Duhamel, short teaser video posts drove traffic to the Facebook 360 of the skydive on GMC's page. Traditional long form video enhanced the story. For added bang, the experience toured the country as part of GMC's event display.
  • Response was breathtaking.
    As the hit count climbed and the likes, shares and comments rolled in, the conversation heated up - garnering coverage far beyond the usual automotive media.

  • The hard work paid off.
    In addition to helping build smart homes for severely injured veterans, the campaign was awarded the coveted Black D for Best of Show Digital Media at the 2016 Detroit D-Show.
  • Credits
    Leo Burnett Detroit
    GMC Social

    2016 D Show: Best of Show Digital Media
    Team Members
    Chief Creative Officer: Steve Chavez
    Associate Creative Directors: Matt Perry, Stephen Kerry
    Executive Producer: Brian Dooley
    Senior Producer: Adam Simmons, Clark Attebury
    GMC Account Manager: Amy Drill
    GMC Content Manager: Francheska Gjeloshaj
    Production Company: ReelFX Dallas
    Director: Elliot Dillman
    Director of Photography: Samuel Brownfield
    Aerial Director of Photography: Craig O'Brien
    Editors: Greg Sunmark, Quan Tran
    VFX Artists: Laychin Lee, Dan Margules
    Color: Laychin Lee, Reel FX
    Veteran Jumpers: Team Fastrax, Todd Love, Stephen Valyou