CONCEPT + VISION 

The Zoolander School of Modeling Activation, held at The Grove in Los Angeles was complete with a Blue Steel Selfie Station, Model Walk off, Model Lingo Dubsmash Booth, and Premium Giveaway Graduation Desk, all of which assisted attendees in getting runway ready. 

FABRICATION 

TVG fabricated four unique quadrants that included a check-in media wall, upscale sound booth, vanity selfie station, custom flooring covering the 40 x 40 tent, and a runway installation complete with full stage lighting. 

PRODUCTION 

Production of this event included concept ideation, design/product development, renderings, fabrication, furniture and decor sourcing, and onsite management. 

WRAP UP 

Over 3,300 guests attended the activation. The Zoolander 2 event was featured on Bizbash.com twice and had a segment on KTLA 5 news..