Hand sketched, then built in Illustrator.
Project Production
The brief for this project was to express the human element of the brand 'Crtive'. An expressing company focussing on design and entertainment. Sketches were taken into Illustrator to be created as a vector. Then into Photoshop for mock-ups.
Artist Statement
This was a branding exercise completed for my own brand 'Crtive'. Initially starting as an art and music blog now turned design studio and band management. I wanted a logo that captured the human element of the brand, and this was done through hand lettering.
