General Motors
General Motors wanted to highlight some of the pillars that are true across all their brands.
Originally commissioned as a print ad, we realized people are not necessarily thinking about
fuel economy while reading a magazine. Instead, magnets were placed on gas tanks of parked
cars, hitting consumers at the moment where they would be more receptive to the message.
Originally commissioned as a print ad, we realized people are not necessarily thinking about
fuel economy while reading a magazine. Instead, magnets were placed on gas tanks of parked
cars, hitting consumers at the moment where they would be more receptive to the message.
Headline • Put this magazine up to your ear and hear the engine.
Copy • Introducing QuietTuning in every car & truck.
Copy • Introducing QuietTuning in every car & truck.
