First of all I would like to cite the creative laboratory process.
There were 2 weeks of creative meetings involving different people on the team and potential future clients.
Between names, icons and mascots, we had to err many times until we get the result presented here.
"Big Papa" refers to the older target audience that seeks credibility and solidity.
Already the younger audience, named as Millennials, transcending decentralization, connection and closeness with vivid and vibrant colors.
