FAN STICKER SET

This was an assignment for the Creating Brand Experience course at Full Sail University. 

Project Description: 

Choose a category to research and create a sticker family icon set with at least5 family members. 

Category chosen: Cooking-Obsessed Family

Design choices:

I chose cooking-obsessed family for my fan sticker decal set. From searching cooking enthusiast blogs and market reports, a large segment of the population (nearly half) over the age of 18 consider themselves “cooking enthusiasts” with gourmet cooking enthusiasm settling in higher-income households (Cooking Enthusiasts 2017). Since the subject is “cooking-obsessed” which is more general than gourmet cooking, I decided to go with some very common cooking themes: barbeque and baking. I chose Wine as a featured beverage simply because it is a foodie-related drink typically paired with dishes and used in cooking more often than beer or hard liquor. I added some fun to the set with a younger boy and toddler who play more with their food than prepare it much as younger children will do. The imagery features traditional cooking items like chef coats, aprons and a chef hat. Long hair is pulled back ready for cooking.

Mock Up (using older version of sticker set)