Bleu de Bleu, a legacy left by the artist Alain Paiement, was commissioned by the

National Bank to celebrate Montreal’s 375th anniversary. More than a work of art, this immersive 8 km stretch of highway, between Montreal-Trudeau Airport and 1st Avenue, has its own brand identity. This moving project was also launched with a virtual reality experience and photo exhibition. Like the island, between land and water, the piece evokes urban excitement and rhythmic sounds thanks to its colour, patterns and lights.