Utkarsh TMT Bars - is a leading manufacturer & supplier of premium quality of TMT bars under Arya Group, based at Rajkot, Gujarat, India.
We reformed their Visual Language to describe their product, Utkarsh Epoxy, more aptly and to place the product in a more contemporary setting. We helped make the specific brand language more coherent.
Reference Image
Colors of the Brand
The brand colors were modified to connect it to the actual product, known for its characteristic teal color. This lends a strong visual which is as earthly as it is novel.
Brand Colors + Recolored Logo
Brochure Design
An informative, four page - folded brochure was designed in the reformed brand language to introduce the new product: Epoxy coated TMT bars.
Utkarsh Epoxy Brochure
Updated Icons & Graphic Elements
Included elements of the molecular structure of Epoxy, the chemical coating on the product.
The gradients were also modified to include the brand colors, and the form of the skyline was made more coherent with the brand.
Graphic Elements
WhatsApp Creative
Designed to raise awareness for Gujarat elections 2017.
The creative was designed such that the message does not get lost in the thumbnail/cropped version of the creative.
