Short animation made to explain an advertising campaign for Itaú Bank
This is the result of one semester's work on developing the economic and media strategy of an advertising campaing for Itaú Bank. This video is academic and was made as a final presentation of the full strategy.
Narration - Lucas Schultz
Screenplay - Henrique Félix
Art - Henrique Félix
Animation - Kendra Paulienne
Soundtrack- Kendra Paulienne (version of the Itaú theme song)
So here's a bit of our whole project. The complete work was supported with research to backup all our choices and includes data and numbers. Here is just an overview of the campaign.
Narration - Lucas Schultz
Screenplay - Henrique Félix
Art - Henrique Félix
Animation - Kendra Paulienne
Soundtrack- Kendra Paulienne (version of the Itaú theme song)
So here's a bit of our whole project. The complete work was supported with research to backup all our choices and includes data and numbers. Here is just an overview of the campaign.
After defining our target we got to know when and where he is in contact with the different media sources. From here we followed to each media.
How much money will go to each channel.
Which channels and when our commercial will air on TV.
