Smart phones are very personal lifestyle products and so arethe protective cases, which catered to a broad target audience, are offered inall kind of materials, colors and textures. Often the retail packages for thesecases struggle to effectively showcase the product design qualities and at thesame time to communicate unique features or consumer benefits.

TTAF, a company manufacturing high-end cases and leathercovers for smart phones and mobile computer tablets, hired SONIC Design totackle this problem.

The creative team developed a compact cardboard package withvacuum-formed trays holding the phone cases or covers in place. Like a whitecanvas, the trays are kept simple and neutral putting full emphasis on themerchandise. The exterior clear PET sleeve combines protection with highvisibility allowing the consumer to easily identify and inspect the product inretail. The wrap-around label band is printed directly onto the PET sleeveoffering amble of space for critical information, to call out unique design featuresand to apply propriety brand components. The framed window in the band serveseither as a touch hole to check material and finishes or highlights specialfeatures, such as the magnetic locks in a line of leather covers.