DIESEL’s Anti-Perfect Collection Social Stunt Campaign
The world misuses cosmetic surgery. China is not an exception. The pursuit of artificial perfection lies on unresolved confidence issues which cosmetic surgery can’t fix. With the world setting impossible beauty standards. People need a reminder to cut out the noise and embrace their true beauty - in line with Diesel’s global proclamation, “Go with the flaw” with an unsuspecting stunt.
Introducing the Anti-Perfect Collection. A jewelry collection made of a woman’s removed cosmetic implants. It was the perfect way to break beauty standards by reminding people to keep fake parts out and embrace who they really were.
Accepting individual uniqueness, praised self-esteem. Providing that beauty didn’t need fixing. Our perceptions did.
Campaign Summary
Unbranded social Film
