Project that I completed during my internship at Adidas during my time on the US Sports team. With Adidas' new focus on the north american market, I decided to focus on America's most popular sport: FOOTBALL. The NFL Combine & the 40 Yard Dash is where footwear technology is pushed the furthest so I wanted to develop a concept for this moment. Rather than using a traditional shoe last, I wanted to implement foot scanning technology and 3D printing techniques to give Adidas athletes the best fit when competing for the best time.
Completed at Adidas North America. Portland, OR